SaaS Growth Marketing
Client: CloudManager
The Challenge
CloudManager was in a crowded SaaS market with limited brand recognition. Their user acquisition was slow, and they had high churn rates. They needed a comprehensive growth strategy.
Our Solution
We developed a multi-channel growth strategy combining content marketing, paid ads, partnerships, and product-led growth initiatives. We created targeted content for each stage of the buyer journey.
Project Details
Timeline
9 months
Budget Range
$50,000 - $75,000
Service
Digital Strategy
Industry
Technology
Key Results
96% increase in MQLs
58% reduction in CAC
23% higher trial-to-paid conversion
340% increase in product signups
12,000+ new users
Monthly Signups
Before
180
After
612
Trial to Paid Conversion
Before
14%
After
32%
Customer Acquisition Cost
Before
$385
After
$162
Monthly Active Users
Before
2,100
After
8,500
"Websys helped us build a sustainable growth engine. We've gone from struggling with user acquisition to having a predictable growth model."
Lisa Thompson
VP Marketing, CloudManager
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