B2B Lead Generation
Client: TechSolutions
The Challenge
TechSolutions was spending heavily on advertising with poor lead quality. Their cost-per-lead was $180, and only 12% of leads converted to customers. They needed a more efficient approach.
Our Solution
We restructured their Google Ads and LinkedIn campaigns, implemented advanced audience targeting, and created dedicated landing pages for different buyer personas. We also set up conversion tracking and continuous optimization.
Project Details
Timeline
3 months
Budget Range
$10,000 - $25,000
Service
Paid Advertising
Industry
Technology
Key Results
53% lower cost-per-lead
128% increase in qualified leads
76% higher close rate
$4.2M pipeline generated
38% higher ROI
Cost Per Lead
Before
$180
After
$85
Monthly Leads
Before
42
After
96
Lead Quality Score
Before
3.2/10
After
7.8/10
Ad Spend ROI
Before
185%
After
298%
"Websys didn't just reduce our costs—they transformed our entire lead generation strategy. The quality of leads has dramatically improved."
James Chen
CEO, TechSolutions
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